From Humble Beginnings

Sams Group Australia was established in 1967 by Mr. Sam Der Bedrossian to meet a growing demand of Swiss watches in Australia. With over 50 years of experience within the industry, Sams Group Australia is the market leader in delivering quality timepieces and stunning jewellery to the Australian public. Located in the Sydney CBD, this family business prides themselves on their four core values, Innovation, Integrity, Creativity and Quality.

Classique Watches

Classique was created to provide Swiss timepieces to the world and now proudly boasts the widest range of watches in Australia. Classique Watches still prides itself on being the only company in Australia that continues to produce all its watches with genuine Swiss-made movements. The name Classique resonates Quality, Reliability and Service. It is truly a distinctive watch brand to fit all personalities.

Pink Kimberley Diamonds

Launched in 2012, Pink Kimberley Diamonds combines the natural beauty of Australian pink diamonds with award winning Australian contemporary design. All Pink Kimberley Diamond jewellery is made of 18ct White and Rose Gold and set with Australian Argyle Pink Diamonds. The individual stones are painstakingly chosen and carefully arranged in an expression of Australian creativity that is the pure embodiment of a mystical sky that appears above the ancient wilderness. Undoubtedly, Pink Kimberley Diamonds has set a new industry benchmark for quality and desirability in the prestigious diamond jewellery market.

Blush Pink Diamonds

Addressing market opportunity and high demand, Blush Pink Diamonds was created on the principle that jewellery with natural pink Australian Argyle diamonds should be affordable and accessible to every price range. Blush Pink Diamonds is also made of 18ct White and Rose Gold but differs from Pink Kimberley in the size, colour, and number of diamonds in each jewellery piece.